213. A Crash Course In Route Density w/ Host Brian Fullerton

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

5 • 1.1K Ratings

🗓️ 16 July 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we're talking about all things route density, and how this was the greatest determining factor in the profitability and success of our lawn care company. Over the years we've had to grow, prune and constantly cultivate our routes to make our business a stand-out success. We didn't always have the best route density, but after a decade of working on it, we've finally got it to where it needed to be, which has yielded us a very profitable enterprise. Enjoy.

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Transcript

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0:00.0	Now listen to the Fullerton Unfiltered Podcast, straight forward.
0:10.8	No nonsense business advice.
0:13.2	Completely on.
0:15.2	Now here's your host, Brian Fullerton.
0:22.1	Hey, what's up guys?
0:23.1	Welcome to another episode of the Fullerton Unfiltered Podcast.
0:25.4	It's your host, Brian Fullerton, here, hanging out with you guys.
0:27.7	Today, I want to talk a little bit
0:29.5	about route density, building routes,
0:31.8	and quite honestly, just give you guys my story,
0:34.8	the lay in the land of how we took our company
0:37.5	from a kind of a struggling long-care company
0:41.2	with terms of profit both from our routes
0:44.7	and also our pricing to a fairly profitable
0:47.9	long-care company.
0:48.9	And what we have going on today,
0:50.9	and a lot of that is stemmed from the last five years,
0:53.8	even like 10 years, getting our routes dialed
0:57.1	in correctly.
0:57.9	And by the way, as much as we have great routes now,
1:01.3	we didn't always start there, right?
1:03.3	In fact, there was some glaring things
	...

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