meta_pixel
Tapesearch Logo
Log in
The How of Business - How to start, run, grow and exit a small business.

212: Strategic Marketing Funnels with Michelle Evans

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Entrepreneurship, Business

4.7522 Ratings

🗓️ 22 October 2018

⏱️ 53 minutes

🧾️ Download transcript

Summary

Marketing funnels that work for small business with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode, she breaks this down step by step. Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulting business. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. She is the host of the weekly podcast "The Marketing Funnel Show".

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

0:13.5

And now, here is your host.

0:15.6

Welcome to this episode of The How What Business.

0:17.9

This is Henry Lopez.

0:19.3

And my guest today is Michelle Evans.

0:21.8

Michelle, welcome to the show. Thanks so much for having me, Henry. I'm excited to have you.

0:26.2

We're going to talk about marketing funnels specifically. Let me tell you about Michelle.

0:31.6

Absolutely. I'm excited. Michelle is a business owner and a marketing expert and a podcaster as well.

0:38.2

She walked away from her global marketing strategy role at Microsoft back in 2012

0:43.6

after a successful 16-year corporate career spanning many different industries.

0:49.9

She now, in her business, works with other business owners, coaches, consultants, experts, speakers, authors, and other solarpreneurs and other small business owners.

0:59.3

And she helps them to go from simply surviving to, as she says, predictably sold out.

1:05.7

She uses her 20 plus years of successful marketing experience to help her clients create income producing,

1:13.5

client generating, stress reducing. We'll talk about that very specifically. Marketing

1:18.4

Funnels and we'll explain what we mean by a marketing funnel. I think most of us have a general

1:23.8

idea nowadays of what that means, but we're going to dive into that.

1:33.4

Michelle's been featured in publications such as Miracy, Huffington Post, online marketing made easy, and 30 plus other places over the internet.

1:37.6

And she's worked with household names like Microsoft, LinkedIn, and others as either a well-paid

1:43.0

employee or as she does now as a consultant.

1:46.7

As I mentioned, she's the host of a weekly podcast called The Marketing Funnel Show.

1:53.4

Michelle lives in the Seattle-Washington area, I believe.

1:56.1

We'll confirm that in a moment.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Henry Lopez, Levante Business Group, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Henry Lopez, Levante Business Group and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.