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The Hard Way With Joe De Sena

212: Be better than yesterday - Joe DeSena and David Labistour, CEO OF MEC

The Hard Way With Joe De Sena

Spartan Races

Self-improvement, Health & Fitness, Education

4.8874 Ratings

🗓️ 11 September 2018

⏱️ 26 minutes

🧾️ Download transcript

Summary

Mountain Equipment Co-op (MEC), is the REI of Canada whose founder wants you to be part of the company, find your purpose and GET OUTSIDE! Raised in South Africa and served in active combat in Angola, his toughest challenge was actually finding a job once he moved to Canada. In this episode we will learn how to define ourselves in difficult moments, find our purpose and how going through tough situations actually fortifies you with a more full life to "suck the marrow out of every experience."


LESSONS:

  • The worst thing you're going through in your life turns out to be the best
  • Structure your organization to give customers what they need
  • Get off the couch and out the door!
  • Use your profits to give back and improve your community
  • Success is not necessarily measured in dollars
  • Evaluate yourself against who you were yesterday
  • Be better than you were yesterday
  • Come out of experiences with a positive frame of mind
  • As a young person seek a right of passage- embrace discipline and hardship
  • Be of value to your country community and family
  • It's not about finding happiness, FIND PURPOSE
  • Don't be too scared to fail
  • Learn how to define yourself in difficult moments
  • Be able to handle tough situations and stress to have a full life
  • Suck the marrow out of every experience
  • Be ready and open for the opportunity, it's about timing and luck
  • Appreciate today
  • Design your company to caretake the environment

 

This episode of "Spartan Up!"  is sponsored by Athletic Greens.  Get 20 travel packs free when you order at https://athleticgreens.com/spartan


TIME STAMPS:

0:00 Joe Desena tells you why you need to listen

0:23 Athletic Greens

0:38 Sefra, Johnny, Col. Nye and Joe get you ready

1:28 Interview with David Labistour CEO of MEC

2:15 Customers as owners of the organization

3:30 What is  co-op structure

4:00 putting money back into the community to get people outdoors

4:50 stop evaluating yourself against other people

6:00 active combat in Angola

7:40 what is purpose?

8:20 how do you find passion?

9:40 how do you define yourself in difficult moments?  

10:00 how handling stress leads to a more full life

10:37 Athletic Greens Break

16:55 during hard time: gas in car or buy food? ?

18:35 be ready and open for the opportunity

20:45 designing your company with ecological values

21:04 Sefra, Johnny, Col. Nye and Joe De Sena discuss the interview


LINKS:

MEC https://www.mec.ca/en/

 

SUBSCRIBE:

 

Apple Podcasts: http://bit.ly/SpartanUpShow

YouTube: http://bit.ly/SpartanUpYT

Google Play: http://bit.ly/SpartanUpPlay



FOLLOW SPARTAN UP:

 

Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/

Spartan Up on Twitter https://twitter.com/SpartanUpPod



CREDITS:

 

Producer – Marion Abrams, Madmotion, llc.

Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, and Col. Tim Nye.

Synopsis – Sefra Alexandra

 

© 2018 Spartan

 

Transcript

Click on a timestamp to play from that location

0:00.0

We will teach you here on the Spartan Up podcast to get over obstacles in your mind.

0:04.4

I'm Joe DeSena and I am the founder of Spartan Race.

0:07.1

We're part Special Ops, we're part Yoga Teacher, we're part Monk, we're part Mobster,

0:11.7

so that we can give you a kick in the

0:13.2

get you off the couch, give you the tools and techniques you need to achieve the

0:17.5

goals you want to achieve. This episode of Spartan Up is brought to you by

0:22.3

athletic green. Ensure your body gets a nutrition This episode of Spartan Up is brought to you by Athletic Greens.

0:23.2

Ensure your body gets the nutrition it needs.

0:25.8

Athletic Greens has an offer just for our listeners.

0:28.6

Go to Athletic Greens.com slash Spartan to get a free box of 20 travel packets with your order a

0:34.7

$100 value. Welcome to Spartan up podcast I'm with Tim Nye Jotessena Johnny Waite, Sefra, Marion, our producer. And today we're also with David

0:44.6

LaVassour, who is the CEO of MEC, Meck. And for those you don't know, Meck is the

0:49.7

REI of Canada. It's our outdoor co-op. Incredible company. If you see anyone in the world traveling

0:54.2

to the Mac backpack, they are Canadian for sure.

0:56.6

I was impressed. I lived in Canada, thanks to you for a year and the store is incredible and they really,

1:02.2

well I don't want to tell you too much you're going to learn a bunch

1:04.7

but with the one big takeaway here that I think will help everybody listening is

1:09.2

sometimes the worst thing that you're going through in your life

1:12.8

turns out to be the best. We are here here for Spartan Up Podcast. We are with David. I don't know how to pronounce your last name. Don't worry, just David. David from

1:35.0

MEC or Mac.

1:37.0

Both, either whatever you choose.

1:39.0

And for those...

...

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