What's up guys, welcome to another episode of the Rock Your Brand podcast.

I am excited because well, we are going to be discussing a pretty important topic.

And that is, well, why do so many Etsy sellers fail?

What is the reason?

There's actually a stat that we're going to be covering where 74% of people on Etsy that are

trying to make a living, a side hustle, a living, maybe even a full-time gig, they're not able to do it.

So we want to figure out like, okay, why are the others able to do it and then the others aren't?

And there's some things that we're going to be discussing. Actually, there's like five different

things we're going to be discussing. But I think this is a good topic because there's a lot of

things that I can see and Chris can see that are pretty obvious. And that's just because we've

been in business and really in a lot of different businesses for several years. And we know what it takes.

But the problem is a lot of these Etsy sellers, no fault of theirs is, you know, just not,

they're not informed on what actually it is going to take. It's different than it was, you know,

back in the day where you could just launch something and all of a sudden it was going to start to take.

So we got to do it a little bit differently. And so that's what we're going to be doing. I think

we can learn a lot from failure. And it doesn't even just have to mean other people's failures, although

that is what we're going to be talking about. But we want to learn from that. We want to learn from

that. So this way here, we can be better. We can take advantage of not them, but of the mistakes

that have already been made. I mean, if someone was walking down the street and they tripped and fell

in a hole, I hope that they would let me know that there's a hole up ahead. I mean, that's kind of

what we want to do here. You know, we want to figure out where those holes are and try to avoid them.

And if we have a good neighbor, a good friend, someone that's walked a little bit ahead of us,

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