First of all, you got to know what your superpowers are as a company or law firm.

You got to know what allows you to stand out from everybody else. And then you got to share it

a bunch of times. That's Pat Flynn, entrepreneur, marketing expert, and bestselling author

of super fans. If you keep changing the language, if you keep changing your target audience, if you keep changing what it is you say,

how in the heck are people going to just understand that you are that person to help on that certain thing?

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law firm growth company.

I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth

within our own organization and help the country's most ambitious and committed law firm owners

do the same for theirs. In each episode of this podcast, I sit down with innovative market leaders

from the legal industry and beyond to learn from those who thrive in the face of adversity,

challenge the status quo, and define what it means to be a true game changer.

Today, we're revisiting one of our most popular episodes from the podcast where I sat down with

Pat Flynn to discuss how to convert a casual audience into super fans of your brand, why you should

do things that aren't scalable, and why there is no substitute for genuine human connection.

When was the last time you reached out to maybe a client that you hadn't spoke to in a while from a case maybe a year or two ago, reach out, see how they're doing with literally no agenda than just to see how they're doing. Because when you keep those relationships open, what you're doing is you're digging your well before you're thirsty. There could be a time in the future where you might need something. If you're digging your well when you're thirsty, it's already too late.

That's coming up on the Game Changing Attorney Podcasts.

Before we begin today's episode, I want to remind you that we aren't beholden to any sponsors

or run any ads on this podcast. This allows us to present all of our episodes raw and unfiltered.

I'm not going to push any made-to-order meal services on you or try to save you any money on your car insurance.

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