#211 Demonstrating Marketing ROI with David Hiltner, Attribution

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 21 January 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marketers face many challenges in the work, from continually changing consumer behavior, to internal competition for resources. In order to be most effective, marketers need to be able to justify their investments of time and resources with reliable numbers and clear ROI. Today we’re going to talk about the value of having actionable insights and attribution metrics for marketing leaders and teams so that they can clearly articulate the success of their efforts, and so that they are able to clearly point to which areas are driving the most business value. To help me discuss this topic, I’d like to welcome David Hiltner, CEO of Attribution.

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Transcript

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0:00.0	Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.7	agility through customer experience, employee experience, and digital transformation.
0:10.7	I'm your host, Greg Kielstrom.
0:12.7	The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack
0:17.1	technology services, talent services, and real-world application.
0:21.3	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles, or get a copy of my latest book, Meaningful Measurement
0:33.9	of the Customer Experience, now available on Amazon and other retailers.
0:38.0	My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.
0:41.5	Welcome to a special episode of the show, brought to you by Attribution, an advanced multi-touch
0:46.8	attribution company that empowers every marketer with the data to convert more buyers
0:51.8	and maximize ROI.
0:53.8	You can learn more about Attribution at www.attributionapp.com.
0:59.5	providers face many challenges in their work, from continually changing consumer behavior
1:04.5	to internal competition for resources.
1:08.1	In order to be most effective, marketers need to be able to justify their investments
1:11.6	of both time and resources with reliable numbers and clear ROI.
1:16.8	Today we're going to talk about the value of having actionable insights and attribution
1:20.5	metrics for marketing leaders and teams, so that they can clearly articulate the success
1:25.1	of their efforts, and so that they are able to clearly point to which areas are driving
1:30.1	the most business value.
	...

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