210 - Oversaturated Private Barrel Selections with Michael Gallier

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 18 July 2019

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

We talk about private barrel selections being the new unicorns on this show all the time. But it begs the question, are we seeing so many private picks that the market is oversaturated? It seems like every week there is a new barrel in our city for sale, FOMO about some sweet sticker, or the secondary market has a crazy valuation on a normal single barrel selection. We examine all the components that go into getting single barrels such as the amount of influence from distributor reps, the amount of available barrels at the distilleries, and if you would buy from a big chain vs a small independent store. Will there ever be enough bourbon to go around and not over bloat the market? We’ll find out. Show Notes: This week’s Above the Char with Fred Minnick talks about Portugal. What got you into to buying private barrel picks? What's the landscape of private picks in DC? With the increase in stores wanting private picks, are some stores going to get shut out of the program? Do you think distilleries should be taking care of the bigger accounts over the smaller stores that started doing picks earlier? Is there a bias towards certain states? Would you want to buy a private barrel pick from a big box liquor store? Does the local sales rep make a difference? What about restaurant picks? Do you think distilleries are running out of barrels for their private barrel programs? Is the market flooded with private selections? What could distilleries do to give one store an advantage over another? Let's discuss stickers. Do they influence your purchase? Should stores slow down barrel picks? Why are some people spending so much for private picks on the secondary market?

Transcript

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0:00.0	yeah all i think all of our private picks or my which ones the few that we've gotten are like my
0:05.9	daily drinkers yeah i'm with you i don't ever drink the rare stuff by myself and nobody ever comes
0:11.5	over so it's there
0:14.4	hey everybody welcome back. This is episode 210 of The Bourbon Pursuit. I'm one of your
0:28.5	host, Kenny, and we don't really have a whole lot of bourbon news to talk about. In fact,
0:31.9	we have none, but we have some sort of fun little tidbits information, plus some things that
0:36.5	we've been working on and what
0:37.9	we've been doing. So let me tell you about them. So I had some information sent to me a few
0:42.2	weeks ago by Chris Middleton over at Whiskey Academy, and he sent this after he listened to episode
0:48.6	207 with Jimmy Russell, and I sat down with him. Now, you know, it's not often when you can stump Jimmy
0:55.3	Russell. And this was one thing where we had kind of talked about that's really kind of a whiskey
1:00.8	mystery. So let's kind of dive into it. We talked about the name Ezra on the podcast. And we did that
1:06.2	for a bit and somehow we stumbled on the topic of Ezra Brooks. Now, from my knowledge, I remember this being
1:12.6	a fictitious name and brand, but we got on the topic and it kind of just spiraled out from there.
1:17.8	However, here's some factual information on Ezra Brooks that came from Chris Middleton. So Ezra Brooks,
1:23.2	it is a whiskey brand that is a copycat brand of Jack Daniels, black label Tennessee whiskey.
1:29.2	It was created by Frank Silverman of the Frank Silverman and Company in Chicago in 1957,
1:35.4	where he sourced Kentucky bourbon under the Ezra Brooks Distilling Company.
1:40.2	It is an NDP filed on July 30, 1958, with Herbert Silverman as the chairman.
1:46.8	Now, this was all also under the Hoffman Distilling Company in Lawrenceburg, Kentucky.
1:52.1	There was no Ezra Brooks, no distiller, owner, investor, celebrity, or identity thief from
1:58.5	a whiskey cemetery. He's a trademark phantom. S. O. Hackley built the
	...

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