#210: Fawn Weaver, Founder and CEO of Uncle Nearest Premium Whiskey — Keep moving forward

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 24 October 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you need some inspiration to keep moving forward on a big mission, this is it. Today’s guest is Fawn Weaver, the Founder and CEO of Uncle Nearest Premium Whiskey, which has been the most awarded whiskey in the world for six years running. It’s named for a former enslaved man named Nearest Green, who taught Jack Daniel everything he knew about distilling whiskey. Fawn uncovered his story and brought it to life, all while building a brand that’s valued at over $1 billion. Hit play now to learn how she did it and get inspired by her relentless ability to learn from the past while always moving forward. You’ll also learn: What an “intrepreneur” is–and why you might need to hire them PR strategies that help your brand get the attention it deserves How to learn from your past without living in it Why you don’t need to follow every new leadership trend ***CONTENT NOTE*** In this episode Fawn talks briefly about how she flirted with suicide at age 20. She shares what she learned from it and how she used it as fuel to live a fulfilling life. Please take care while listening and feel free to skip ahead during that part if you need to. Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

Click on a timestamp to play from that location

0:00.0	grab the gemstones in the challenges and move forward. Don't look at the past. What can we build
0:05.5	together? What are you on earth to build? We're all here to build something. So what is it? What are we
0:11.7	here to build? Welcome to our leaders lead. I'm David Novak, and every week I have conversations with the very best leaders in the world to help you become the best leader you can be.
0:29.8	My guest today is Fawn Weaver, the founder and CEO of Uncle Nearest Premium Whiskey, which has been the most awarded whiskey in the world for six years running.
0:39.6	It's named after a former enslaved man named Nearest Green, who taught Jack Daniel everything he
0:45.3	knew about stealing whiskey. Nearest contributions had been lost to history, but by sheer force
0:52.3	of will, Fawn helped uncover his story and bring it to
0:56.3	life, all while building an incredible brand that's valued at over $1 billion. In today's
1:03.8	conversation, you're going to learn how she did it, including some excellent insights into the
1:09.1	world of PR and branding.
1:17.1	And you're going to love her passion, her faith, and a relentless ability to learn from the past while always moving forward.
1:19.4	One quick content note before we get started.
1:22.0	In this episode, Fond talks about how she flirted with suicide twice at age 20.
1:27.3	So I just want you to be aware of that. She talked about how she flirted with suicide twice at age 20. So I just want you to be aware of that.
1:29.5	She talked about how she learned from it and used it as fuel to live a fulfilling life. So here's
1:35.4	my conversation with my good friend and soon to be yours, Bon Weaver.
1:47.8	I want to start at the beginning of your life.
1:52.7	And basically, I want to, you know, we'll get into how you, you know,
1:55.1	started this great whiskey business.
1:58.9	But, you know, let's just start out by talking about your background.
2:02.5	What's a story from your childhood that shaped the kind of leader you are today? I would say the story that I don't tell very often, because there's several
2:09.7	that I tell all the time. So I'll tell you one that I don't think that I have shared. That's what I'm
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from David Novak Leadership, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Novak Leadership and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.