4.6 • 1.7K Ratings
🗓️ 1 August 2023
⏱️ 49 minutes
🧾️ Download transcript
I'm on holiday this week, so I pre-recorded a fascinating chat with advertising guru Paul Burke. Paul spills the beans on a number of secrets from the progressive obsessed world of modern advertising. Not only that he talks about being part of the team which sold Blair in the late Nineties, but he also has a surprise assessment of Rishi Sunak's electoral chances...
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0:00.0 | What must impulse. Hello and welcome to episode. Now I am not actually in the country as this goes |
0:22.9 | out. I am son and myself, son and myself in Split in Croatia. So, but of course I never want to miss a |
0:28.7 | week of this podcast. And that is mainly due to our wonderful patrons who keep it, who keep it |
0:33.8 | weekly and support this podcast. So I did a little cheeky pre-record. But what that does mean is that if there's been any huge breaking news, you know, whether it's showbiz or politics, I don't know. I don't know it. So that's why I'm not talking about it. So don't go online and go, I know, you didn't mention the fact that that person from the one show was into bestiality. I just, I don't know because I am currently, I'm currently getting fat, |
0:57.9 | getting fatter, putting on some more timber as people keep, |
1:00.6 | I've definitely got the kind of weight where people say that I've put on a bit more timber. |
1:04.9 | I'm not quite being called fat yet, |
1:07.0 | but certainly when I'm editing old stand-up clips, it's not lost to me. |
1:12.1 | There's definitely, there's definitely timber. |
1:15.6 | There's enough timber there to keep a family of four warm for a week, maybe. |
1:19.9 | So yeah, we've got a guest this week actually. |
1:21.9 | I don't know how this is going to go, to be honest. |
1:24.0 | I got in touch with, as you know, we've spoken on the podcast quite a lot on what most people think about modern adverts, you know, and obviously there's this drive |
1:31.8 | to be diverse and inclusive and broadly speaking. I think most reasonable people support that, |
1:36.5 | but there's certainly a feeling that the numbers and the extent to which advertising's |
1:41.3 | gone to is just sort of outstep with statistical Britain. So there's a guy, I don't even know if I'm allowed to say his name, whether or not he wants to remain anonymous within the advertising industry. So let's call it. I'll find out in the interview, but for now, let's call him Mr. X, which could just mean he owns Twitter. And I don't know if he'll have to have like a, well, obviously you won't need to be shaded out because it's not fucking telly, Jeff. But maybe he'll need to have like one of those things over his voice. So he just speaks like that. When I first got into advertising, I thought it was all about marketing the product. But soon, I realized there was sinister forces at work. Or he could just naturally speak like that. You'd never know. So yeah, that will be coming up. And I just got to respond to last week's episode. So I'm actually recording this on Wednesday, the, what is it, the 20, 26. And the episode with Matt Ford's just gone up. And I've already had quite a bit of heat coming back. And and normally on social media, I just, I don't really care, I'll just let it go by the buy, but some of the people are responding on regular podcast listeners. So some people felt that, obviously Matt went on the front foot, pro-starmer and against the Tories and that people also felt that they were factual inaccuracies there and also I didn't push back hard enough. I mean the first thing to say is that we've had several weeks of Stama bashing. I think you'll all agree. So I thought it would be good at some point to allow the alternative view to have a bit of a runout. You know, it is called what most people think. And at the moment there are more people that think that there should be, well, it seems to be more people to think that there should be a Labour government and and Starma is marginally more popular than Sunak. I mean, I think you all know my views on Starma. I mean, that's partly why I didn't really cut in. I've said for weeks and weeks that I think he's a bit of an empty space. I don't think he has principles. I think that he's lying to |
3:24.8 | someone. But I suppose that's the problem with political views is you just have to repeatedly say the same thing, but I'm not really into repetition. Secondly, it's never, you know, when I have a guest on it, it's never for me to say, you're wrong. You know, that's never, you know, whether it'd be Owen Jones, Matt Ford, or, you know, people from the same side of the defence as me. |
3:23.7 | I've never really thought, you know, whether it'd be Owen Jones, Matt Ford, |
3:41.2 | or, you know, |
3:42.7 | people from the same side of the defence as me. |
3:43.4 | I've never really thought, |
3:44.6 | you know, |
... |
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