You're listening to the Why That Work podcast presented by storybrand.a.I.

If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't, you're in the right place.

Every week we unpack why something worked, then give you actionable insights that you can use in your own life.

Now let's dive in with your hosts, Donald Miller and Kyle Reed.

Don, what do you do when you run a business and it feels like you have thousands of competitors and you are trying to stand out?

For instance, like the electrical car industry, there seems to be like one coming out every day, not just new brands, but existing

brands who are releasing new models or new options. How do you stand out in what feels like a

crowded market? I get that question from business owners all the time. They say, well, our

competitors do that or they're sort of obsessed with their with their competitors and it was just at a big

office furniture conference you know like steel case and Herman Miller and those guys and that that came

up over and over you know with these furniture dealers well our competitors do that our competitors

do this there's that the reality is if you're if you're in a business,

you're thinking a lot about the competition. And here's the problem that you're making.

You're assuming your customer is also thinking about the competition. They're not. Yeah.

I guarantee you they're not. And so you're spending your time looking the wrong direction. You're

looking at what your competition is doing, what they're saying, the products that they're producing.

What you really should be doing is ignoring the competition and just look at the market. And

actually, Jeff Bezos says this all the time about Amazon. We are not competitor focused. We are

customer focused.

So that's lesson number one.

Because, you know, if you start getting nervous about your competition and you start losing sleep over them.

And listen, I've been tempted too.

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