#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 2 June 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Attention is the name of the game in today’s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it’s a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?

In this week’s episode, Don and Kyle unpack the power of real-time marketing using Nike’s viral Scottie Scheffler post as a prime example. They contrast it with Skechers’ missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can’t ignore. You’ll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.

Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.

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Transcript

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0:00.0	You're listening to the Why That Work podcast presented by storybrand.a.I.
0:07.7	If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't, you're in the right place.
0:13.9	Every week we unpack why something worked, then give you actionable insights that you can use in your own life.
0:19.5	Now let's dive in with your hosts, Donald Miller and Kyle Reed.
0:24.8	Don, there's something I've been thinking about a lot, and it's this word called attention.
0:30.5	And I think brands are using creative ways to gain attention.
0:35.0	Yeah, there's an example of this I saw over the weekend, so you know, you know this about me.
0:39.0	I'm a big fan of golf.
0:41.1	I love golf.
0:41.8	I love watching golf.
0:42.9	I love playing golf.
0:45.2	Did you happen to watch the PGA Championship this last couple weeks ago?
0:48.7	I did not.
0:49.2	Okay.
0:49.9	That's okay.
0:50.6	I'll forgive you for that.
0:51.6	It was kind of boring anyway.
0:53.1	There was a winner of the PGA championship.
0:55.1	The one and only number one golfer in the world, Scotty Sheffler, won that.
0:58.4	And I saw an example of a brand getting attention in a very creative way.
1:02.5	And that's what I want to talk about today.
1:04.1	They used a cultural moment, an in-time moment, to get attention for their brand.
	...

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