#20: Snipd—What Your Brand Name is Really Saying to Customers

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 19 May 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It’s your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?

In today’s episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You’ll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone’s brain. Listen in to discover the simple shifts that make your message irresistible.

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to the Why That Work podcast presented by storybrand.a.I.
0:07.7	If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't,
0:12.6	you're in the right place. Every week we unpack why something worked, then give you actionable insights that you can use in your own life.
0:19.5	Now let's dive in with your hosts, Donald Miller and Kyle Reed.
0:24.9	Today, I am talking about a product, Don, that I'm obsessed with.
0:29.1	But I'm not going to tell you what it is.
0:30.7	I'm just going to give you the name.
0:32.0	The name of the problem.
0:32.6	I like this game.
0:33.6	I want you to tell me what you think they do sell or create.
0:36.6	What do you think the chances of me knowing what it is are?
0:37.9	About 7.4%.
0:40.2	So it's bad.
0:42.0	It may be.
0:42.7	Well, yeah.
0:43.8	The product is called a snipped.
0:46.1	Snipped is the product.
0:47.4	Yes.
0:47.7	S-N-I-P-D.
0:49.9	Snipped-D.
0:50.7	Snip-D.
0:51.8	No apostrophe. It is a, I'm guessing now.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.ai, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of StoryBrand.ai and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.