2.5 • 677 Ratings
🗓️ 3 June 2024
⏱️ 61 minutes
🧾️ Download transcript
Is it even possible to raise twins as a single mother while still juggling your career? For Kari Kristan, it is. Today, Erika sits down with her to discuss her whirlwind journey of motherhood, keeping her business thriving and moving back in with her parents in her forties. You'll hear the realities of influencer marketing, from showing up authentically as yourself to the key metrics brands want to know to selecting a sperm donor and embracing singlehood. Kari's story is a vibrant mix of humor, sincerity, and triumph.
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In this episode, we cover the following
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Guest info:
Kari Kristan is an influencer and social media manager. You can follow her on Instagram at @TheKirGroup or visit her website at TheKirGroup.com.
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0:00.0 | Are you someone who doesn't take life too seriously? Do you sometimes find that a shot of whiskey |
0:08.1 | isn't only deserved but needed? If you said yes to either of those, welcome to the Whiskey and Lace |
0:13.2 | podcast, where we have honest chats with everyday people, shit shows, and all. I'm your host, Erica |
0:18.9 | Altus, and I'm here to empower you to be the best version |
0:21.8 | of yourself and perhaps share in a shot of whiskey. Now pour yourself a glass of wine and let's go. |
0:30.0 | Hello everyone and welcome back to another episode of the Whiskey and Lace podcast. Today's guest |
0:34.7 | is with a person who I probably text with more than Mark. No, |
0:37.7 | like, I'm serious. I text her every day. She grew up in Agora. Agora Hills. A suburban town in Los Angeles, |
0:46.3 | went to the University of Michigan and got a degree in economics. She then went to fit him |
0:51.2 | after that and was a bartender on top of it. She was a shoe designer for 15 |
0:55.1 | years, lived in NYC for seven of those, and worked at Kenneth Cole. She then moved back and launched |
1:00.3 | splendid shoes in Los Angeles. Then she worked at a startup subscription box for premium |
1:05.7 | athletic brand sweat style, where she found me. This is where she started learning about |
1:10.6 | influencer marketing, |
1:11.6 | however, folded because they couldn't get the investments they needed. So she started her group |
1:16.0 | in November of 2019. The Kerr group now has 16 clients and she just hired her second assistant this |
1:22.8 | week. She's the youngest of three girls. She never found the right guy. So she decided to have |
1:26.9 | babies on her own at 41. Those babies came at 43. She is now living in her childhood bedroom at her parents' house and she's single with twins at 44. All right, girl, we've got a lot to talk about. Everybody welcome Carrie Christon. Is that? Kristen. Kristen? Oh, I've always said Christon. I mean, I've only been with you how many years now, and I have not pronounced your last name, right? She's my friend and my manager. Welcome to the Whiskey and Lace podcast. Thank you. So let's just get right into it, because Jesus, you've had a lot of jobs. When you sent over your little bio, it was like, holy cow, you've |
2:02.5 | worn a lot of hats. I just have to tell you, like, you guys, like she is such a great manager. |
2:06.9 | I can't wait to dive deep into, you know, why it's such a great fit with us. But let's talk |
2:12.4 | about your background a little bit. Tell us about where you grew up and the type of family you grew up in and what that was like. |
2:17.9 | Like we said, I grew up in Gore Hills, a suburb of Los Angeles. It's kind of halfway between L.A. |
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