20. Behind the Likes: The Real Work of Influencer Marketing
Whiskey and Lace
Erika Altes
2.5 • 677 Ratings
🗓️ 15 April 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
As we wrap up Season 2 of the podcast, Erika shares her journey in the content creation space. Pour yourself a glass of wine as she answers common questions she gets about being an influencer, like starting out as a content creator with the Whiskey & Lace blog and learning how to show up authentically online. Erika gets real about the common misconceptions influencers face and how she sets boundaries when dealing with trolls and negative energy. This episode gives a candid look into the life of an influencer and the realities of maintaining a consistent online presence.
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In this episode, we cover the following:
- Starting the Whiskey & Lace blog
- How Erika shows up authentically online
- Did people like Erika's friends ever pass judgment or talk shit about her, as Santa Rosa is a pretty small town?
- How the landscape of being an influencer has changed over the years
- When did this go from a hobby to an actual money-maker?
- The top influencer misconceptions
- How she deals with trolls and haters
- Would she do anything else if she could?
- Simple ways to help content creators
- Are there any mistruths about Erika that she wants to clear up?
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Resources
- Episode 10: Friendship Breakups and Rebirth: The Story of Whiskey & Lace
- Episode 03: All Things Interior Design with Chelsea Miller
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P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.
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Connect with Whiskey & Lace on Socials
Instagram: @WhiskeyAndLace
TikTok: @WhiskeyAndLace
Website: WhiskeyAndLaceBlog
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, whiskeys, looking for a laid-back shopping experience in Santa Rosa. Let me tell you about |
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| 0:35.5 | while supplies last, and an extra 10% off your entire purchase. |
| 0:40.2 | Use code whiskey, that's W-H-I-S-K-E-Y, if ordering online or mention this ad when in store. |
| 0:47.7 | But hey, even if you miss out on the penny deal, don't sweat it. |
| 0:51.3 | You'll get 25% off, and when you mention whiskey and Lays at checkout, |
| 0:55.1 | you'll get an extra 10% off. So if you're ready to elevate your cannabis shopping experience, |
| 1:00.3 | head on over to Flora Terra today. Trust me, you won't be disappointed. Flora Terra, where |
| 1:05.4 | wine country meets weed and quality meets affordability. Terms and conditions apply, must be 21 or older, and please consume responsibly. |
| 1:17.5 | Are you someone who doesn't take life too seriously? |
| 1:20.4 | Do you sometimes find that a shot of whiskey isn't only deserved but needed? |
| 1:24.4 | If you said yes to either of those, welcome to the Whiskey and Lace podcast, where we |
| 1:28.4 | have honest chats with everyday people, shit shows, and all. I'm your host, Erica Altus, |
| 1:33.4 | and I'm here to empower you to be the best version of yourself and perhaps share in a shot of whiskey. |
| 1:38.1 | Now pour yourself a glass of wine and let's go. |
| 1:44.0 | Hello, everyone, and welcome back to another episode of the Whiskey and Lace podcast. |
| 1:48.4 | This is the final episode of Season 2, which is so crazy to think that I'm already done with two seasons of this podcast. |
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