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The StoryBrand Podcast

#21: Charles Koch & Brian Hooks—How to Become the Best Version of Yourself

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 24 May 2021

⏱️ 26 minutes

🧾️ Download transcript

Summary

This week we're asking the question, "What would happen if you shift the need to control to a need to empower?" Special guests Charles Koch and Brian Hooks, co-authors of Believe In People: Bottom Up Solutions for a Top Down World, give you their answer in this captivating conversation. They explain how an obsession with control is at the root of many of our current problems and offer a solution through empowerment. For anyone wanting to become the best version of themselves and make a true difference inside their business or community, this conversation acts as the perfect roadmap!

 

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Order Believe In People: Bottom Up Solutions for a Top Down World and learn more about Stand Together at BelieveInPeopleBook.com

 

Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month.

 

Take the mystery out of growing your business and go to BusinessMadeSimple.com today!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, this is podcast producer Bobby Richards.

0:02.2

And before we start today's episode,

0:03.7

I wanted to remind you that our newest course

0:06.8

has just landed inside of businessmadesimple.com.

0:10.4

It's called how to grow a business.

0:12.8

And it's the only course out there that completely takes the mystery

0:16.2

out of growing your business.

0:17.7

Running your business, it shouldn't feel like a guessing game.

0:20.1

That's why the how to grow a business course gives you a step-by-step plan

0:24.3

for managing the six key parts of your business

0:27.7

so that you feel confident it's going to grow the right way.

0:30.4

In the course, you'll learn how your business needs to run like an airplane

0:34.1

and how it breaks down into six key parts that you need to master.

0:38.2

There's the cockpit, that's your leadership.

0:40.4

The body of your plane is your overhead.

0:42.3

The right engine is marketing and the left engine is sales.

0:45.6

The wings, that's your product development.

0:48.0

And then the fuel tanks is your cash flow.

0:50.3

You run out of cash, your business will crash.

0:52.7

Calibrating and managing those six parts of your business

0:55.6

will allow it to fly far and fast.

0:58.0

So to get instant access to how to grow a business,

...

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