Hello Business Made Simple Professionals.

Welcome to the podcast that takes the mystery out of growing your business.

And welcome back to part two of developing a digital marketing strategy for your business

with Ryan Dice.

If you haven't already, go back and listen to part one where Ryan and our host Donald

Miller discuss what you need to do to build a digital marketing strategy for your business

from the ground up.

But if you're joining us again, here's a little recap from that episode.

Let's talk practical marketing.

Let's say they're somebody they make pies, they've got a pie company, 10 years later

they're a $20 million pie company.

What did Acme Pie Company do to grow?

You want to start from the sale and work your way backwards and optimize in reverse.

Gotcha.

Everybody again, they want to just go and get more traffic and get more awareness.

But if you know that you've got this selling strategy that works, let's drive more people

into that specific conversation.

You just have to ask what must someone, no feel or believe to be true to be able, willing

and ready to make a purchase?

What is your entry point offer?

Any entry point offer needs to be a micro commitment, right?

There could be something else before that, but what's your entry point offer that is

...