I'll drink to that where we get behind the scenes of the beverage business.

I'm Levy Dalton.

I'm Erin Scala and here's our show today. Oh, In the 1700s, 1700, Champagne's unique business dynamic was cemented when monastic production shifted to large

commercial production houses that bought from smaller growers.

And in the 1800s, Champagne became stylistically defined as pale still red similar to

Burgundy began to be replaced by bubbly wine.

Then the 1900s saw the region of Champagne through some incredible changes.

That hundred years may have been one of the most transformative periods in history of a French

wine region. At the beginning of the 20th century, several grape producers accused champagne houses of undercutting local growers by sourcing grapes from outside the region, which forced the landowners to sell their grapes for less.

This, plus damages from Phylloxera and a couple of bad harvests, put local growers under extreme financial address and Champaign riots took place.

The issues of the Champaign riots uncovered the need for geographic delineations of where Champagne grapes can come from.

But before the details could be worked out, World War I erupted,

and Champagne took another hit as the region was positioned right near the Western Front.

During this conflict, Champagne lost much of its population

and many people moved down into the cellars to live and be safe from bombings.

Vineyards and building infrastructure were destroyed by warfare and conflict.

After the war,

war, as the people still living in the region picked up the pieces,

many replanted with phalloxra resistant root stocks

and revived sentiments about an AOC system.

By 1919, the Appalachian was, in part, put into place to address the concerns of the small

growers and to protect them from completely losing their livelihood at the whim of a larger house.

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