Hello, whinabbers my name is Jesse Meekam and this is podcast number 2008 for

whinab where we teach you four rules to help you stop living paycheck to pay check

get out of debt and save more money today I want to break pace a little bit from what we normally do on the

podcast and talk a little bit about our strategy as it related to the rollout of the new

Wineab. We took what they call in the software world an MVP approach, not most valuable player, but minimum viable product.

What we did was we took what Wynab for is and we also took 10 11 12 years of

learning and we said what would we build if we were to do it all over again?

The trick is you don't want to build everything because some of the stuff, you might be wrong.

And I mentioned on Twitter the other day, you roll out an MVP because you don't have perfect foresight, unlimited resources, and all day.

And that was exactly what we did with the new wine app. We said, what are the core features?

What must people have in order to follow the four rules? And then we delivered that.

And I am so glad that we did it that way because there are things that we had on the

roadmap and then there's learning that's taken place since launch on December 30th and we've scrapped things that we had just thought were

absolute slam dunks for the roadmap, we totally scrapped. We learn new things, and now

where you've adjusted slightly in our trajectory, not a ton, but a little bit,

and it saved us probably months and months of work.

So what's excited about the MVP is you get to launch with those core features and then you

get to use a lot of data, a lot of qualitative feedback you receive, quantitative feedback that

you've received, and you're able to build something that is data-driven,

something that people actually need, build the features that they actually need,

those things that will truly move the needle on changing people's behavior and having

them follow wine abbs for basic rules.

...