Today we've got another episode of PPC talk where we dive deep into PPC strategy,

and today's guest is going to give really great techniques on how he manages his campaigns,

both for launch and maintenance mode.

And we're going to learn why he has a thousand campaigns for only three skews.

How cool is that?

Pretty cool, I think.

Music That pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free,

unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the Amazon world. And we've got a serious seller who, if you look at him wrong, he might beat you up. We're going to talk about why that's the case in a little bit here. Mina, how's it going, man?

Amazing, amazing.

It's Tuesday in California.

It's sunny.

I love it. I love it too. It's sunny,

always in California. But that takes me to my first question is, are you from California? Where are you

from? No, I'm not. I am actually, so I was born in Egypt, and then when I was two, raised in Dubai, up until I was 18,

then moved to Connecticut for college.

So got my bachelor's master's, worked in the field for like five years.

And then December of 2019, I moved to California, which is the best move anyone can ever make.

So other than Connecticut, you're pretty much used to sunny climate, it seems.

Yeah.

...