#207: Bob Goff—Why You Shouldn't Be Afraid to Dream Big
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 29 June 2020
⏱️ 42 minutes
🧾️ Download transcript
Summary
We all set goals in life. But for many of us -- the road stops there. We make plans to buy a bigger house or take the next step in our career without ever stopping to ask what bigger dreams we might be leaving behind. Today's guest, Bob Goff, is an expert at helping people discover their dreams and turn them into reality. His new book, Dream Big, is available now, and on today's episode he's offering practical tips to help you do just that. You don't have to be bound by the limitations you put on yourself -- you can dream big instead.
Transcript
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| 0:00.0 | On this episode I'm going to be interviewing Bob Golf and you're going to love it. |
| 0:02.8 | Before we get there though, we've got a new course at Business Made Simple University. |
| 0:06.4 | It's proposals made simple. |
| 0:08.8 | If you aren't sending proposals, you're missing out on the opportunity to make a lot of money a lot of us |
| 0:14.1 | are just sending emails with bullet points and deal points saying here's what we |
| 0:18.5 | talked about on the phone nancy you know what that gets lost in nancy's box, but if you actually send a well-designed and thoughtful proposal |
| 0:26.6 | You are going to stand out against the competition. We used to send proposals a lot, then we got lazy. |
| 0:33.5 | If you're not lazy and you send a good proposal, |
| 0:36.5 | you're going to get a lot more deals. |
| 0:38.5 | If you want to learn how to do that, what should go first in the proposal, |
| 0:41.5 | what should go second, what should go third, the proposal what should go second what you go third watch |
| 0:43.6 | our new course proposals made simple with Kula Callahan you're gonna love it |
| 0:47.4 | listen I get proposals every once in a while and they are terrible the first three |
| 0:51.6 | pages talk all about the company, how great they are, how their |
| 0:55.0 | grandfather started it. I don't care. It's like page 23 before they actually start talking |
| 0:59.6 | about my problem, which is the only reason I called them in the first place. These proposals |
| 1:04.1 | are actually losing deals, not getting deals. But if you write a clear |
| 1:08.0 | proposal that starts with the customer's problem and then frames the |
| 1:12.2 | product you are selling as the solution to that |
| 1:14.1 | problem. In the way that we teach you to do it, you're going to close more business. |
| 1:18.8 | Go to proposals made simple.com. Proposals Made Simple. com and get our course on how to create |
| 1:24.3 | proposals. Why do we create this course? Because proposals are the secret |
... |
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