#206: How to Stop Losing Deals -- for Good
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 22 June 2020
⏱️ 27 minutes
🧾️ Download transcript
Summary
If you're like most businesses, you've probably lost more deals this year than you'd like to admit. And if you're being honest, you actually don't understand why that is. You've got a great product, clear messaging, a smooth sales process -- but time and time again you just aren't closing the deal. Well, there's good news. The secret to closing more deals is as simple as writing a great proposal. On this week's episode, Koula Callahan shows you how to create a 7-part proposal that will help you close more deals and drastically increase your revenue.
Transcript
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| 0:00.0 | Welcome to the Building of Storybrand Podcast, where we believe if you confuse you'll lose, noise is the |
| 0:13.6 | enemy and creating a clear message is the best way to grow your business. |
| 0:16.8 | I'm your host Donald Miller. |
| 0:17.8 | I'm joined by my co-host, Dr. J. J. J. J. J. |
| 0:21.5 | you won't believe who's on the podcast today. |
| 0:23.0 | Who? Kula Callahan. |
| 0:24.9 | Our boss. |
| 0:25.9 | My favorite people with you and my boss. |
| 0:29.2 | It's funny because she really is our boss. |
| 0:31.0 | Yeah. |
| 0:31.8 | She runs the content team. |
| 0:33.0 | There's four of us who office in a room together. |
| 0:34.6 | Nobody has a bigger desk or anything like that. |
| 0:36.9 | And we're in charge of getting things written down. |
| 0:40.0 | Creating content. |
| 0:41.0 | And she's our boss and we love Kula she's just a rising star in our company |
| 0:44.7 | has been for years. Blows me away all the time. So we actually trusted her |
| 0:48.1 | enough we said look we're getting all these proposals people send us proposals |
| 0:51.9 | all the time to do business, and they're awful. |
| 0:55.0 | They're all... |
| 0:56.0 | Proposal is a marketing document. |
| 0:57.0 | People don't realize that. |
... |
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