And today's story. Two friends learn the logistics of running a fulfilling business.

When I say fulfilling, I mean this literally, we're talking about order fulfillment.

In their first month of operation, they handled 3,000 orders for a Kickstarter project.

They then grew the project substantially using a campaign of being helpful on Reddit.

We'll discuss that strategy a bit more in the wrap up.

So you got a lot going on here. Two friends working together doesn't always work so well.

Handling a specific business that can be pretty tough, fulfillment.

You've got all kinds of logistics to handle. Lots of things that can go wrong.

They also didn't have much money when they got started. They were also pretty young.

But since this is a side hustle school case study and not a failure Friday episode,

you might imagine that things turned out pretty well.

That's the conclusion. But let's talk about how we got there.

College friends start Utah Fulfillment Center.

Story is coming right up. The most wonderful time of the year is also the most hectic time of the year.

Everybody puts off shopping until the last minute. That includes me.

And if you have an online store, you know the feeling of getting hit with a ton of orders all at once.

That's why you need our partner ship station.

Long time partner, five plus years in counting, they've helped so many businesses.

In fact, 98% of companies that stick with ship station for a year become customers for life.

That includes conscious box, saddleback leather, latched mama and passion planner.

We've actually featured a couple of those on the podcast.

This holiday season, give yourself the gift of stress free holiday shipping.

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