In the book Side Hustle, from idea to income in 27 days, I published a

fact of the napkin spreadsheet template that you can use to forecast income in a

new business. Or if you have a business idea for trying to think about what your

next side hustle is, you can use this little template, super, super simple. It was

meant to be this tool that anyone can use in a pinch and in fact a bunch of

people have used it since then. Now that said, a listener, one of our side hustle

school listeners, came across this tool and has a question, how do you forecast

earnings for a project that doesn't yet exist? They're like, is this some kind of

matrix riddle? Is this an existential exercise wrapped in a prescriptive

nonfiction book? It's meant to be helpful. Well, it is a good question, but there's

also a good answer for it. In fact, being able to estimate or forecast some

earnings for a new business idea, even without the data that you get from

putting it out to market can be essential. It can help you avoid mistakes. I'll

tell you about one of mine and the answer here in a moment. It can help you

decide between projects, lots of good things. And as I said, it's very simple. So

let's talk about it. How do you forecast earnings for a side hustle? That's the

question coming up after this quick sponsor message. I want to tell you today

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the nice Lands End Business logo on it. They also sent me a mug with Jordan

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