Hey there, thanks for tuning in today. My name is Chris Gilabo. You're listening to

Side Usal School and specifically today is our weekly segment known as Failure Friday.

Failure Friday, our featured case study describes her story as being super embarrassing

looking back. But you know what? Super embarrassing stories are good stories and also if we don't

have these embarrassing moments or if we don't learn something, you know, from experiences

that we're never going to grow. We're never going to have the successes that we want to have

without going through these what I call mistakes, missteps, disasters and of course failure.

So that's why I enjoy working on this segment and I'm so grateful to everybody who has contributed

a story. So without further ado, without much further ado, just a little bit of ado. Today's

short story features Kayla Hutchinson from Atlanta. In addition to her full-time day job, she's the

owner of a wholesale and retail stationary brand called Lucky Dog Design. Last year she decided to

create a new revenue stream. Sounds good, right? We talk about that all the time and she wanted to

be careful to not cannibalize her existing business. She also did a lot of research as she's going

to describe here. But of course, this segment is not devoted to success stories but to things that go

wrong. So let me step out of the way. We're going to hand the mic to Kayla. I'll come back at the end

with a quick wrap up. I'm Kayla Hutchinson and myself and my pup Odin run my stationary shop

called Lucky Dog Design Co. I've had my shop for over five years and have always run it alongside

my full-time corporate job. I started making cards by scratch at the age of two and I haven't stopped

since. About seven years ago, I turned to digital design for my cards and then I realized I wanted

to share them with the world. Alas, onto my costly mistake. Last year I decided I was going to start

selling on Amazon. Adding another revenue stream could help type versa if I might income. However,

I knew that my $5.50 cards wouldn't turn any profit selling individually and I didn't want to

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