206 Video Marketing Strategy by Jon Mowat

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 21 December 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat

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https://www.salesartillery.com/marketing-book-podcast/video-marketing-strategy-jon-mowat

Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns.

This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan.

Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable result.

Transcript

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0:00.0	This is John Moat, author of video marketing strategy, harness the power of online video to drive
0:05.2	brand growth, and you are listening to the marketing book podcast helping you keep up with the smartest thinking
0:15.9	in the quickly changing field of modern marketing and now here's your
0:20.4	host Douglas Burdett.
0:22.4	Hello thanks for joining me on the Marketing Book Podcast,
0:24.8	where each week I publish an interview with the author of a new marketing or sales book
0:28.9	and which was named by LinkedIn
0:30.7	as one of 10 podcasts that will make you a better marketer. My goal for this
0:34.8	podcast is to help you discover new ideas in order to succeed in the quickly
0:39.6	changing field of modern marketing and sales. Don't worry about taking notes.
0:43.0	You can find links to everything linkable in this episode's show notes at marketingbook
0:47.3	podcast.com.
0:49.2	And since you're a listener to the Marketing Book Podcast, if I can recommend a specific marketing or sales book or
0:54.1	some of their helpful resource that I know of for whatever situation you find yourself in,
0:58.3	feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction.
1:03.0	Also I'd like to thank our sponsor Blinkist.
1:05.0	Blinkist is an app that takes the key insights from the best non-fiction books
1:09.0	and distills them into a format that you can read or listen to
1:12.0	in just 15 minutes on your smartphone.
1:14.8	Several of the books featured on the Marketing Book Podcast are on Blinkist.
1:19.8	Right now, Blinkist has a special offer for Marketing Book podcast listeners where you can sign up for free at
1:25.0	Blinkist.com. marketing book podcast. Blinkist is spelled BLINKI S T and if you opt for the paid version you'll get an additional 20% off but only if you go to
	...

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