205 Effective Sales Enablement by Pam Didner

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 14 December 2018

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner

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https://www.salesartillery.com/marketing-book-podcast/effective-sales-enablement-pam-didner

Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching, and development to enable sales to be more effective and efficient. Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.

Using case studies and examples from some of the world's largest companies including Google, Cisco, and Salesforce, Effective Sales Enablement will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

Transcript

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0:00.0	This is Pam Denner, author of Effective Sales Enablement,
0:04.1	Achieved Sales Growth through Collaborative Sales and Marketing.
0:09.2	By the way, you are listening to the Marketing Books Podcast.
0:14.0	Welcome.
0:17.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:21.0	in the quickly changing field of modern marketing.
0:25.0	And now here's your host, Douglas Burdett.
0:28.0	Hello, thanks for joining me on the marketing book podcast,
0:30.0	for each week I publish an interview with the author of a new marketing or
0:34.0	sales book and which was named by LinkedIn as one of 10 podcasts that will make you a
0:38.3	better marketer. My goal for this podcast is to help you discover new ideas in order to succeed in the quickly
0:45.2	changing field of modern marketing and sales. Don't worry about taking notes. You can find links
0:49.3	to everything linkable in this episode's show notes at marketingbook podcast.com.
0:54.8	And since you're a listener to the marketing book podcast,
0:57.1	if I can recommend a specific marketing or sales book or
0:59.9	some other helpful resource that I know of for whatever situation you find yourself in,
1:03.9	feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction.
1:08.5	Also, I'd like to thank our sponsor Blinkist.
1:10.6	Blinkist is an app that takes the key insights from the best
1:13.4	non-fiction books and distills them into a format that you can read or listen to in
1:17.8	just 15 minutes on your smartphone. Several of the books featured on the Marketing Book Podcast are on Blinkist.
1:25.0	Right now, Blinkist has a special offer for marketing book podcast listeners
	...

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