207 The Persuasion Code by Christophe Morin
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 28 December 2018
⏱️ 52 minutes
🔗️ Recording | iTunes | RSS
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Summary
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin
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https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin
Capture, convince, and close—scientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.
Transcript
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| 0:00.0 | Papa Murphy's 999 extra large New York style pizza is a big deal |
| 0:04.4 | So we're going big to tell everyone about it how big we're talking action movie being |
| 0:09.7 | Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the |
| 0:17.5 | XLny is everything you can expect from a classic New York style pizza hot and fresh out of your oven for just 999. |
| 0:24.7 | Order the XLny pizza at papamurkies.com. |
| 0:30.3 | This is Christoph Morin, co-author of the Persuasion Code, how neuromarketing can help you persuade anyone, anywhere, anytime, |
| 0:38.8 | and you are listening to the marketing book podcast. Welcome to the marketing book podcast, helping you keep up with the smartest thinking |
| 0:48.8 | in the quickly changing field of modern marketing. |
| 0:52.2 | And now here's your host, Douglas Burdett. |
| 0:55.0 | Hello, thanks for joining me on the Marketing Book Podcast, |
| 0:58.0 | where each week I publish an interview with the author of a new marketing or sales book |
| 1:02.0 | and which was named by LinkedIn as one of 10 |
| 1:04.2 | podcasts that will make you a better marketer. My goal for this podcast is to help you |
| 1:08.8 | discover new ideas in order to succeed in the quickly changing field of modern marketing and sales. |
| 1:15.0 | Don't worry about taking notes. |
| 1:16.0 | You can find links to everything linkable in this episode's show notes at marketingbook podcast. |
| 1:21.0 | And since you're a listener to the Marketing Book Podcast, |
| 1:24.4 | if I can recommend a specific marketing or salesbook |
| 1:26.9 | or some other helpful resource that I know of |
| 1:28.9 | for whatever situation you find yourself in, |
| 1:31.3 | feel free to connect with me on LinkedIn where we can chat, and I'll try to point you in yourself in. Feel free to connect with me on LinkedIn where we can chat |
| 1:33.7 | and I'll try to point you in the right direction. |
... |
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