Welcome, I'm your host, Greg McEwan, and I am here with you on this journey to learn

and to understand. Today, we're back with Part 2 of my conversation with Tony Ulwick.

By the end of today's episode, you will better be able to identify the real job to be

done with the people you interact with. That will increase your influence tenfold, while

significantly reducing the times that you put effort into creating a new product, a new service,

for somebody else that ultimately isn't even valued. So let's get to it.

Remember to sign up for the one-minute Wednesday newsletter. This just takes a minute to read,

it's curated, specifically for you, and you can sign up for it by going to Greg McEwan.com

forward slash 1MW.

This episode is sponsored by Factor Meals. The season is a bit ironic, I think, because on the

one hand, it's a time that can be peaceful, rejuvenative, inspirational as it helps us to think

about higher, better things. And at the same time, it can become reactive, it can be the busiest time

of the year, and in that intensity, it can be hard to eat in a healthy way, and perhaps you're

looking for a way to be able to eat a nutritious, flavorful meal, despite being stretched a bit too

thin. Factor is America's number one ready-to-eat meal delivery service, so they can help you eat well

for breakfast, lunch, and dinner with chef-prepared dietitian approved, ready-to-eat meals,

delivered straight to your door. So the advantages you can save time while still staying on track

with the healthy lifestyle that you're aspiring to the rest of the year, while still tackling

the most important things in this season's to-dos. So if you're looking for a more effortless way

to be able to cross meal prepping off your list, Factor can be a useful solution, because you get

to skip the meal planning, the grocery shopping, the chopping prepping, cleaning up, and you get

Factor's fresh, never-frozen meals. They're just delivered to your door. They're ready in just two

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