#206: Customer Journey Management as Change Management with Erin Zentz, AARP

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 4 January 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin Zentz, Director of Experience Design, AARP

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Transcript

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0:00.0	Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.7	agility through customer experience, employee experience, and digital transformation.
0:10.7	I'm your host, Greg Kielstrom.
0:12.7	The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack
0:17.1	technology services, talent services, and real-world application.
0:21.3	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles, or get a copy of my latest book, Meaningful Measurement
0:33.9	of the Customer Experience, now available on Amazon and other retailers.
0:38.5	My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.
0:41.3	Today, we're going to talk about customer journey management and its relationship to
0:45.0	change management.
0:46.0	Tell me, discuss this topic.
0:47.5	I'd like to welcome Aaron Zenz, Director of Experience Design at ARP.
0:51.3	Aaron, welcome to the show.
0:53.5	Thanks, Greg.
0:54.5	I've really enjoyed listening to the show.
0:57.0	I think it's a cool peak into a lot of different industries and things that businesses are doing
1:03.0	that we should all care about right now.
1:04.6	Thanks for having me.
1:05.6	Yeah, absolutely.
1:06.6	No, thanks.
	...

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