Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve at an Agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

and I'm the host of the Agile World podcast. Welcome to a special episode of the show,

brought to you by Attribution, an advanced multi-touch attribution company that empowers every

marketer with the data to convert more buyers and maximize ROI. You can learn more about attribution at

www.attributionapp.com. Today we're going to talk about the role of data science in multi-touch

marketing attribution and the power of marketers and data scientists working together to achieve

greater success. To help me discuss this topic, I'd like to welcome Cameron Horton and David

Heltner of Attribution. Welcome to the show. Why don't you briefly introduce yourselves in your

roles at Attribution? Yeah, thanks for having us. My name is Cameron Horton. I've been in product

management for a little over five years now. I've worked with a variety of different organizations

and different verticals with data and data analytics. Here at Attribution, I'm a product manager,

helping to identify some new areas of improvements and features for attribution, which ultimately

can help marketers achieve a better return on investment for the marketing campaigns.

Hey there. Yeah, David Heltner here. I'm the CEO at Attribution and have the pleasure of working

alongside Cameron. I've over two decades of digital marketing experience and prior to being

the CEO at Attribution, I was also a user of Attribution, the platform, at a variety of different

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