What's up guys welcome back to another episode of the Rock Your Brand podcast and I am fired

up because today we are going to be talking about something that is very very important

and a huge big massive mistake that a lot of businesses not even just e-commerce but

e-commerce mainly but there's a lot of businesses out there making this big mistake and

it has to do with e-mail marketing. One of my most favorite topics by the way something

I've been doing now for over 15 years and really continue to do on a regular basis and

something that is usually the backbone and a huge driver in sales and increasing your

revenue. So if you are listening to this and that title of the show the number one e-mail

marketing mistake that most companies are making and how to fix it that's what we're

going to be talking about on this episode. So what we did is we shared this inside of

our Rock Your Brand group so you're about to listen in on that that's what we're going

to be doing here. So I'm just kind of you know teeing up the conversation if you will

of what we're going to be talking about. So Chris Schaefer and I dig deep into this.

I did share some graphs or some not even graphs they're diagrams to kind of show you

like what it looks like for an Amazon only business or a channel dependent business and

then what it looks like for someone that has traffic to a website able to capture the

e-mail for the customer or potential customer what it looks like if they buy if they don't

buy in the same scenario for someone that's dependent on a channel something you probably

want to listen in on if you want the visual that I would recommend heading on over to

the Rock Your Brand Facebook group and you can head on over there by going to brandcreators.com

forward slash group you should go there anyway that's where the cool kids hang out by

the way. So go out over there request a join if you're not already a member and then

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