meta_pixel
Tapesearch Logo
Log in
Cubicle to CEO

205. [Q2 2023 Income Report] Our Lowest Ad Spend In Years Still Generated $126K In Revenue

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0580 Ratings

🗓️ 31 July 2023

⏱️ 6 minutes

🧾️ Download transcript

Summary

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report.

0:31.5

Hey, welcome to our quarter to 2023 income report.

0:36.6

This income report covers the months of April, May, and June, 20203.

0:40.0

And in that 90-day window, our revenue totaled $126,000. So gross revenue, $126,000. Our expenses were $86,000. So that amounts to a 32%

0:52.9

pre-tax profit margin.

0:55.4

And if you've been around for a while, then you already know that as a business, we aim

1:00.5

for a 30% pre-tax profit margin in order to maintain a financially sustainable business.

1:08.4

So we're on target with our profit margins, which is great for this quarter.

1:13.6

You'll notice that revenue dipped by quite a bit compared to Q1. That can be mostly explained by

1:21.3

quarter one from the end of last year from 2022. We had kind of front-loaded all of these partnership contracts that

1:29.5

were coming due for payment at the beginning of the year. And we had a ton of larger partnerships,

1:36.9

some of them extending throughout the entire year that were signed in that first quarter. So we got a

1:42.2

bulk of the payout in the first quarter. So hence why in

1:46.7

Q2 we're not seeing as high of gross revenue. But our percentage profit margin, like I said,

1:53.9

is still doing what it should be for the targets that we want, although it is, again, lower than Q1.

2:02.9

On the revenue side, however, I will note that speaking engagements thus far at least

2:08.6

have not necessarily been a huge driver in revenue for us.

2:13.0

I think a lot of this has to do with the business model we have now versus then, then being like

2:20.3

a year or two ago. Because our focus right now is so much on growing our podcast, growing our

2:26.8

newsletter, both of which are free products to our consumers, there isn't a whole lot of

2:32.1

opportunity at times for me to engage a know, engage a new person in the

2:36.1

audience and bring them in as a paying customer right away in the same way that I might have

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.