#205 - How to enroll in Amazon Brand Registry

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 14 December 2022

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amazon is becoming more and more focused on their brand registry program and they're releasing more features for registered brands. In this episode, I talk about how to enroll in Amazon Brand Registry and what the benefits are. Brand registry is going help you with advertising, conversion, and more types of content.

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Transcript

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0:00.0	A couple years ago when I first started the show, I talked a lot about how being brand registered was more of an afterthought or something that you would do later on down the road after maybe testing your product in the market a little bit more.
0:13.7	But guys, Amazon is more and more focused on their brand registry program. They're releasing more and more features. It's now gotten to the point where I highly recommend to do brand registry from the
0:26.0	beginning.
0:32.8	You're listening to another episode of Selling on Amazon with Andy Isam in this episode.
0:38.3	We're going to talk about how to enroll in Amazon brand registry.
0:43.3	We're also going to share and review some of the core benefits of having your brand registered
0:48.5	with Amazon.
0:50.6	Now, for those of you who have listened to a lot of my podcast episodes, a couple years ago when I first started the show, I talked a lot about how being brand registered was more of an afterthought or something that you would do later on down the road after maybe testing your product in the market a little bit more.
1:07.9	But guys, Amazon is more and more focused on their brand registry program.
1:12.9	They're releasing more and more features and more and more requirements to be brand registered.
1:18.6	It's now gotten to the point where I highly recommend almost require my students to do brand registry
1:26.5	from the beginning. Now, you obviously want to do all of your
1:30.2	product research, your market research, your sourcing, your sampling. I would do all of that
1:36.2	before spending money on a trademark and brand registry, right? You want to make sure that you have a
1:41.3	good, viable business before, you know, getting your brand
1:45.3	and your trademark and all that kind of stuff.
1:46.7	But once you have verified and validated all that, I would strongly, strongly encourage you
1:52.7	guys to do brand registry from day one.
1:57.0	It's going to dramatically help you guys launch your products. It's going to help you with your advertising. It's going to help you you guys launch your products.
2:01.0	It's going to help you with your advertising.
2:03.0	It's going to help you with your conversions.
2:05.0	Being able to have a video, being able to have A plus content, being able to run some of those
	...

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