Yo, today's QOD is Make Yourself Findable.

Here we go. Welcome back to the quarter of the day show.

I'm your host, Sean Croxton, to Sean Croxton.com.

We got Myron Golden back on this show today.

If you're a business owner or you're thinking about opening up your own business, this episode is going to be a game changer for you.

Because in order to have a successful business, a lot of things have to happen.

But these two things are bare minimum.

You have to do these two things. Number one, you have to make yourself findable.

Number two is you have to be excellent at what you do. You have to understand that people will not

even think about doing any business with you unless they feel like they know,

like, and trust you. And for them to feel like they know like and trust you, they have to be

able to find you first. They want to consume your YouTube content. They might want to listen to

your podcast. They may want to get your email newsletter. They may want to get your email newsletter.

They might want to watch your live streams.

And, you know, there's this rule.

It's called the 7-11-4 rule.

And the seven is for people to think about wanting to do business with you,

they need to spend seven hours with you,

seven hours consuming your content.

They have to have 11 different touch

points, a podcast here, a YouTube video here, an Instagram caption there, until they add up to

at least 11 different touch points. And then four is four different locations. So on YouTube,

...