I was having lunch with some colleagues, and I mentioned the research I've been doing on shame.

Hey, we're recording the podcast.

I love to talk.

Good morning to you, wherever you are, because it is morning, September.

Or July 25, 2025.

My name is Bernie Burns sitting right over there.

She's my main test subject for shame.

It's Ashley Burns.

Say how to Ashley everybody.

If you're not innovating, you're stagnating.

Can I say something?

We're talking about Hulk Hogan, like, right out of the gate.

But when you are

front and center in a slow news cycle, like the cold play couple was at the beginning of this

week, how grateful are you when celebrities start dying? Because it takes away all that

attention. Right. Like suddenly people have something else to focus on and you're not the main headline

absolutely everywhere.

Resignations flying left and right at your company that does, I don't know, something.

Out of all the things in that story, the thing that upsets me the most is that they name

the company astronomer.

It has nothing to do with space.

I don't understand some of these tech companies. Like when you look at them and you try to figure out what the hell they do, and you cannot figure it out.

...