What would you say you do here?

Hey, we're recording the podcast.

Got up.

Good morning to you, wherever you are, because it is right on my bear for January 22nd, 2024.

My name is Bernie Burns sitting right over there looking right at me coming soon to Apple Podcasts.

Ashley Burns.

I fucked that up when I talked about that the other week.

Well, we just had a couple of throwaway words that did some heavy lifting, really.

I'm going to defend myself.

Okay. Last week, we mentioned that we're going to be expanding to...

She's saying, it's so nice. She's saying we.

To Apple Podcasts as well. Soon. We have yet to set a specific date for that.

But you use the magic words. I said as well. I said as well. But we scared the hell

out of people that we were moving from our current home on Spotify, for which we're being paid

whopping zero dollars. We're adding Apple Podcasts in addition to that. Yes. So you'll be

able to find us on both. We'll communicate a bit more about that as it gets a little bit closer in case Apple Podcasts is your preferred platform. Please, if you're on Spotify, keep listening on Spotify. Don't, you know, don't tune out. We're going to be continuing to publish there. Drop ratings. Actually, that stuff does matter. Today's podcast, brought to you by the algorithm the algorithm yeah so uh i personally am not

a very big believer in coming soon i never have liked coming soon um and when you when you work with

people a lot of people in marketing they always want to make announcements and then it doesn't matter

how long between the announcement and when the thing actually happens. They just, I don't know why. They don't seem to care about that part of it. I care very much about that part of it. You might have noticed when we started this podcast, it wasn't like, hey, we're thinking about starting a podcast. It was like, there's a new podcast. Uh, you don't know about it.

You'll be able to watch it or listen to it tomorrow. Here it comes. I'm a big believer. For me, the internet, which most things are on the internet these days, I think the internet is click here, not coming soon. People, people don't store away information for something they want to do later down the road. And I get it. There's a certain, there's a science to marketing where the people are like, but we need to, there is. Sorry. I didn't, I scoffed. Evidence based. There's, you know, evidence based. There's the reasons that people do things this way. And part of it is they're like, we need to get the hype train rolling. You got to get time to build up the momentum get it out of the station or what or what you know what i mean it's because everyone

because another part of the marketing is to have that really big launch day we had a really big launch day

launch week without doing any of that stuff yes Yes. And it can work really, really well, I think. Sometimes it's fun to anticipate things. Sometimes it's fun to be like, new exciting thing that you didn't know what's happening. And it's here. It's great. Example, Apex Legends. I think it helps a lot. It's more of a gut. It's more of a gut check to do it.

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