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Recode Daily

2020’s political meme wars

Recode Daily

Recode

Society & Culture, Science, Technology

4.61.3K Ratings

🗓️ 27 February 2020

⏱️ 21 minutes

🧾️ Download transcript

Summary

The New York Times' Taylor Lorenz explains Mike Bloomberg's Dank Meme Cash. Featuring @TaylorLorenz Links to resources discussed: Michael Bloomberg’s Campaign Suddenly Drops Memes Everywhere Host: Allegra Frank, associate culture editor at Vox.com @LegsFrank About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Support for this episode comes from user testing.

0:03.8

Reading minds is hard.

0:05.8

Good news is you don't have to.

0:08.0

Remove the guesswork by including direct customer feedback using user testing

0:12.3

at each stage of the product development process.

0:15.7

Companies need to move quickly to build experiences that meet changing customer expectations,

0:20.3

all while minimizing risk and costly rework.

0:23.0

With user testing, you can get rapid feedback from your target audiences

0:27.0

so that you can make higher confidence decisions earlier and faster.

0:31.0

Design, develop, deliver, and optimize products and experiences with confidence and less risk.

0:36.0

Start your free test today at user testing.com slash Vox. Fox. If you're used to the idea that entertainment and advertising are intertwined.

0:56.2

Mem accounts are huge on the platform.

0:58.8

Millions of people, myself included, follow them for the funniest content online, and often the jokes make a subtle

1:06.0

point to sell you something.

1:07.8

I've seen ironic posts from plant-based chicken nugget companies, goofy comics that I can then buy on a t-shirt, and wholesome

1:15.2

memes of cute stuffed animals that make me want to buy one of my own.

1:19.6

But recently, the meme pages have been trying to sell me something different. They've tried to sell me a politician.

1:28.0

Since launching his campaign for president, Michael Bloomberg has spent more than 450 million dollars on advertising.

1:36.7

A good chunk of Bloomberg's change has been spent online, and in 2020, memes are a part of that.

1:43.0

I'm Allegra Frank, I write and think about internet culture for Vox.com,

1:48.0

and I'm filling in for Ariel who's on vacation.

1:51.0

Today, what Bloombirds memes tell us about politics, influencers, and political

...

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