When is the right time for the second variation of a product? My answer to that question would be

as soon as you are ready. What would I define as being ready for that second variation? The first thing

is you have launched your first variation. So it is out there, it is on Amazon, it is live, it is

next day, two day shipping, it's available in your FBA inventory.

Your listing is optimized. You have all your campaign set up and it is launched.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to answer the question, when is the right time for product number two?

And in this episode, we're going to talk about the differences between releasing product number two as a variation and releasing your second product line. When is the right time

for both of those moves? Big shout out to all of you guys who are leaving reviews on the podcast.

We are well over 500 reviews now. So next stop is 600 reviews on our way, I would say,

to 1,000 reviews on the podcast. That would be an amazing accomplishment.

And I really, really appreciate you guys who are taking the time to tap those five stars

for me, whether you're listening on Apple or Spotify or another podcast platform.

Thank you guys so much for making this the number one Amazon FBA podcast in the world.

All right, guys, let's jump into this. When is the right time for product number two?

For those of you who've been listening to the podcast for a while, you know that my strategy

or philosophy is to release variations. You think about products that you can sell, or I should

say a product you can sell for your first product that has multiple variations.

Now, those variations could be a variety of things.

It could be designs.

It could be quantities.

It could be sizes.

...