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Bourbon Pursuit

201 - Old Forester's State of the Union with Campbell Brown, President of Old Forester

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8926 Ratings

🗓️ 16 May 2019

⏱️ 62 minutes

🧾️ Download transcript

Summary

Campbell Brown, President and Managing Director of Old Forester is back on the show. If you've been a long time listener, you may have remembered him back on Episode 98. As the President of Old Forester, he oversees a lot of the brands momentum and strategy. We get his take on bourbon tariffs with international expansion along with his hope for future movie partnerships. Anyone interested in a business background, you're going to find this one entertaining. Show Notes: This week’s Above the Char with Fred Minnick talks about Marianne Eaves. Talk about the Brown influence on our city because you've got the Brown Hotel, The Brown Theatre, the Hot Brown, etc. Is there pressure to keep the Brown tradition going? How did you work your way up at Brown-Forman? What got you into the Old Forester category? Talk about the building and distillery. What about the fire in 2014? What chapter are we in right now in Old Forester history? Let’s talk about international markets and tariffs. What was the international growth plans for Old Forester prior to all the tariffs? Did they change or are they staying the same? Where do you see the Old Forester brand? What are you doing to elevate the Old Forester brand into a premium category? Talk about your team and what goes into the bottle. Do you take a Bill Samuels approach about not interfering with what goes in the bottle? Is there a brand rivalry in the company? Do you have to fight Woodford for barrels? Will you ever have 100% of production here? What impact did the Kingsman movie have on Old Forester business? Do you have a strategy to do more than Statemans? If you could do a movie tie in, which movie past or present would you do? How far down the gene pool are you to George Garvin Brown? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Basically, what I'm hearing is, it's Chris and Jackie go into a room and they're fighting over a barrel, and Jackie's winning the fights right now.

0:09.4

No, I wouldn't say that.

0:11.3

I would say, I mean, if it did come down to a physical battle, I would put my money on Jackie.

0:15.7

Yeah. This is episode 201 of Bourbon Pursuit.

0:28.6

I'm one of your host, Kenny.

0:29.9

And let's go through a little bit of the news, but really the big news this week.

0:33.7

And maybe you're living underneath a rock.

0:35.5

You weren't looking at social media.

0:37.0

You weren't looking at any of the news articles that came out.

0:40.0

But Marian Eves, the master distiller, Castle in Key, the one that was renowned as being the first female master distiller since Prohibition, and a joint press release has announced her resignation from the distillery with mixed emotions.

0:53.6

In various news articles, she expresses that

0:55.4

she isn't done yet being a master distiller and will continue to stay in the industry as a consultant.

1:00.6

We recorded an episode back on, I think it was, actually it was 18 back with Mary. And this was

1:05.2

before Castle and Key, the name was even ever conceived. And it was being referred to as

1:09.9

the former old Taylor

1:11.4

Distillery. So make sure you go and you check that out and kind of check out her past

1:15.5

and her, you know, everything that she had built because we had started this podcast pretty much

1:19.5

the same exact time she was coming online with Castle and Key. So we wish Marianne all the best

1:24.5

and her future opportunities and endeavors, and we look forward to having

1:28.0

her back on the show once again.

1:30.5

This didn't get much publicity, but I was a part of Media Day at Churchill Downs during Derby

1:34.7

Week, and Fred, along with I, we got to hear Chris Morris and Elizabeth McCall talk about

...

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