200: Melanie Notkin, Author of Otherhood and The Savvy Auntie Blog

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 30 July 2015

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this day and age, we hear a lot about women balancing it all: work, relationship, kids, life, etc. But what about women who work, who aren’t married and/or don’t have children? My guest today Melanie Notkin is a media entrepreneur: author, marketer, keynote speaker, and lifestyle personality. In 2007 she founded Melanie Notkin Media, Inc. - the first and only multiplatform media company designed for the growing global demographic of childless, often single, women. Savvy Auntie is the name of her popular and beloved lifestyle brand and bestselling book for cool aunts, great-aunts, godmothers and all women who love kids. The brand appeals primarily to Melanie’s proprietary PANK® (Professional Aunts No Kids) demographic of 23 million American women. In celebration of this "childfull" demographic, Melanie established Auntie's Day® in 2009. Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids (Morrow/2011) is a national bestseller. Her latest book is called Otherhood: Modern Women Finding a New Kind of Happiness. This is Melanie’s reported memoir on childless, often single women who expected love, marriage and motherhood. Before becoming a media entrepreneur, Melanie was an interactive and print beauty editor and interactive marketing and communications executive for global Fortune 500 companies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So Money
0:02.8	Not Kid.
0:04.0	You're listening to So Money, with award-winning
0:07.3	money guru Farno Shorabi.
0:09.2	Each day get a 30 minute dose of financial inspiration from the world's top business minds, authors, influencers, and from Farnus yourself.
0:18.0	Looking for ways to save on gas or double your double coupons?
0:22.0	Sorry, you're in the wrong place. on gas or double your double coupons?
0:22.6	Sorry, you're in the wrong place.
0:24.6	Seeking profound ways to live a richer, happier life.
0:28.1	Welcome to So Money.
0:32.2	Welcome back to So Money, everyone. It is episode 200. Can you believe it? We have come so far since January 14, 2015, 200 episodes in.
0:45.7	And before I get to today's very special 200th guest,
0:49.9	I just want to say thank you to all of you listeners who have stuck with the show from the very beginning and to say welcome to new listeners and also to address this was interesting. I want to take a little second here to talk about a
1:04.8	recent review that I got on iTunes that was not favorable for this show.
1:10.0	And I'm just going to give some snippets from this review. I'm not going to identify who it is. I don't really know who left the review.
1:17.0	All of the reviews are somewhat anonymous with the nicknames.
1:20.0	But this person wrote that they've been listening for a while,
1:23.8	and if they could give two and a half stars instead of three,
1:27.7	they would.
1:28.7	Seems I'm on the right track, this person says,
1:31.7	and gives me props for taking the risk and getting good
1:35.6	content and good speakers but feels that the show is unpolished feels that the
	...

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