Hello friends, welcome to another episode of the Genius Life.

I'm your host Max Lugovir, a filmmaker, health and science journalist,

and the author of The New York Times Best Selling Book Genius Foods.

In this episode of the show, I'm super excited to introduce you guys

to my very good friend Craig Clemens.

Craig is one of the most successful advertising copywriters of the last decade.

I'm telling you guys one of the top in the world.

He's created videos viewed by hundreds of millions of people online

using a unique form of messaging that we're going to dive into today.

He's built many of the most successful consumer brands in the health space,

and he's even the guy responsible for naming this podcast the Genius Life.

He's a mentor to me in business, and get this you guys, he barely graduated high school.

So aside from some powerful secrets that you're going to learn to improve the impact of your communication,

you're also going to hear the story of a guy who went through the traditional education system

fitting in like a round peg in a square hole.

He struggled with academia, but ultimately went on to launch one of the fastest

growing companies in the United States, and he's become an investor and advisor

to 25 other companies.

You're going to get a lot from this episode, so I recommend listening carefully and taking notes.

But before we get into the episode, I want to give a shout out to my podcast sponsor,

and that is Genuine Health. Genuine Health makes a protein powder that I'm very fond of.

And as you learned on the last episode of the show episode 19 with Sal D'Stifano,

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