2 Things to Thrive in the World of AI | Mark De Grasse | Ep. 617

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 16 September 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Lunch with Norm, Norm Farrar welcomes Mark De Grasse, the former President of Digital Marketer. In this episode we discuss how AI is the biggest thing since the internet and the only 2 things you can do to prepare for an uncertain future. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ More about Mark... Our guest is the former President of DigitalMarketer.com, a $10 million marketing education development platform that has helped over 120,000 marketers and companies to learn everything necessary to succeed in marketing online. He has worked with over 2,000 business owners and content creators to develop hundreds of successful brands, companies, and marketing campaigns. This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before. Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September. This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	and usually doesn't know much about marketing,
0:02.3	why are they having an opinion about how our welcome email campaign should be put together?
0:08.2	Like, you don't know.
0:10.2	You haven't done this before.
0:11.7	It's like me going into a lawyer and saying, hey, I haven't done law,
0:15.6	but here's how we're going to fight this case.
0:18.2	No, it would be insulting to the professional, but for some reason
0:21.9	with marketers, we're like, shut up marketer. I know you say you've done this a million times,
0:27.7	but we're going to do this. It's like, no. And actually, it's sort of the marketer's fault
0:31.9	because we've asked for the opinion, you know, and it's like, you should ask the vision.
0:37.3	Like you have to establish the vision and ask the vision. Like, you have to establish
0:38.5	the vision and understand that vision. But once you have that, now that the person who told you
0:44.0	that is completely unqualified to tell you how to run an email marketing campaign or, you know,
0:49.3	build the funnel or build the ads or any of the other aspects that go into marketing. So
0:53.8	that's the concept. Centralize the vision, and then make the people shut up so the marketer
0:59.4	could do work.
1:00.7	Yeah, it's interesting.
1:02.5	Sometimes in consulting, you'll see that the owner's in the room.
1:08.9	And anything the owner says,
1:11.3	everybody's,
1:12.4	you know,
1:13.0	shaking their head agreeing a great idea,
	...

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