Increase Your Amazon Growth With Micro Influencers | William Gasner | Ep. 618

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 27 September 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Lunch with Norm, Norm Farrar welcomes William Gasner, the CMO and Co-Founder of Stack Influence. In this episode we are talking about how to drive external traffic to Amazon listings using influencers. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ More about William... Our guest is a 6 time founder, 7-figure Amazon seller, and the co-founder and CMO of Stack Influence – the leading micro-influencer marketing platform for Amazon merchants. He has been featured in Forbes, Business Insider, and Wired for his thoughts on the influencer industry and Amazon marketing ecosystem. This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before. Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September. This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	drive a lot of external traffic and not all external traffic is treated equally, right?
0:04.0	If your external traffic doesn't convert well, it's probably not going to help you in the long run.
0:08.1	But if you can have it high converting and provide a positive signal to Amazon that says,
0:12.8	hey, this product should be popular if you start giving it traffic and putting it higher up in the search positionings,
0:19.4	it creates that flywheel, right?
0:22.1	So driving that traffic will then push you up.
0:30.2	Hey, everyone, it's Norm Ferrar, aka the Beard Guy here, and welcome to another Lunch with Norm,
0:39.2	the e-commerce and Amazon FBA podcast.
0:42.6	Today, we're going to be discussing driving external traffic to Amazon's listings using influencers.
0:49.7	This is a topic that everybody wants to know.
0:52.6	We're also going to be talking about why is external traffic the key for organic Amazon
0:57.9	growth in 2024?
0:59.8	What are some of the challenges with influencer marketing, especially with micro-influencers,
1:04.7	and why are influencers one of the best ways to push external traffic?
1:10.1	Okay, guys, welcome to another lunch with Norm,
1:12.3	the e-commerce and Amazon FBA podcast. Okay, we're back live today. Just got back and today we are
1:20.3	going to be talking about driving external traffic to Amazon listings using influencers.
1:26.4	Our guest is a six-time founder, seven-figure Amazon seller,
1:31.1	and the co-founder and CMO of Stack Influence. And Stack Influence is the leading micro-influencer
1:39.2	marketing platform for Amazon merchants. He has been featured in Forbes, Business Insider and Wired for
1:47.2	his thoughts on influencer, the influencer industry and Amazon marketing ecosystem. So we're going to be
1:54.3	discussing or we're going to be welcoming William Gazzner for the first time on Lunchwood Norm today.
	...

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