How would you identify when something has it?

How do you know?

When you can't constrain the growth, we move through a growth period that was 2153% in five years,

from 6 million to north of 100 million in ARR, over 400 team members.

Success is the only thing in life that you're going to choose to purchase that you won't know the price until after you've paid it.

It's very much the, I'm going to not live as well, and I'm going to reinvest every dollar into growth so that there is an exitable asset at the end of the rainbow.

I first met Jonathan Cronsted when he was a marketer like me, trying to find his way in the

world.

And he built a name for himself working for other people, for other businesses.

But what John became an example of was how understanding entrepreneurship and marketing could

completely change a business and create many, many, many millions of dollars in value for himself and the

companies that he worked with. Jonathan Cronsted is the former president of Cajabi. If that

sounds familiar, that's the app that so many internet entrepreneurs use. And he oversaw the transition

of that being a cool, nice little business to be coming

valued at $2 billion under his leadership. In this discussion with J-Kron, as he is lovingly called,

he talks about that transformation from being a small business to being a billion-dollar empire.

But here's what you won't see that is so special

to me bringing this to you. John and I are peers. John's just a guy. I'm just a guy. We learned

some skill sets. I started my own thing. John got plugged into some other businesses. I had some

success. John had more success. He plugged his his skill set into a business and took it to a

multi-billion dollar valuation. I share that with you because I want you to know that over the next

10, 15, 20 years, these are the types of opportunities that people in your network and our

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