1st Year - 069: Winning Arguments while Winning Allies with Jay Heinrichs

How to Be Awesome at Your Job

How to be Awesome at Your Job

Education, Selfhelp, Thinking, Business, Mental Health, Mockaitis, Collaboration, Career, Speaking, Skills, Meaning, Decisions, Self-improvement, Wins, Health & Fitness, Interview, Fun, Success, Money, Sharpening, Development, Careers, Writing, Training, Winning

4.5 • 1.1K Ratings

🗓️ 23 April 2026

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be.

— YOU’LL LEARN —

1) How shifting tenses can ease tensions

2) A huge tip from Donald Trump about speaking in 12-second periods

3) The essential steps of making a persuasive argument

Subscribe or visit AwesomeAtYourJob.com/ep69 for clickable versions of the links below.

— ABOUT JAY —

Jay Heinrichs is the author of the bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. His book, Word Hero, teaches how to craft memorable content. Combining tested tools of classical rhetoric with modern neuroscience, Jay has given presentations, workshops, and consults around the world.

Jay has served clients including Southwest Airlines, NASA, the Pentagon, Walmart, Ogilvy UK, Mindshare, the National Association of Realtors, Harvard, Dartmouth, University of Virginia, Beachbody, and Kaiser Permanente.

He maintains one of the leading language websites, Figarospeech.com, along with Arguelab.com. With more than 30 years in publishing as a writer, editor, and executive, Jay has written for several dozen publications, from The New York Times Magazine to Reader’s Digest.

• Book: Thank You for Arguing

• Website: ArgueLab.com

• Website: JayHeinrichs.com

• Profile: Bloomberg Business

— RESOURCES MENTIONED IN THE SHOW —

• Study: Gottman Marriage Research

• Book: Moby-Dick: or, The Whale by Herman Melville

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Transcript

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0:00.0	Hello, I am super excited to share a special announcement with you, and that is right now, April
0:05.2	2026, is in fact the 10-year anniversary, the 10-year birthday, if you will, of the How
0:12.1	Be Awesome at Your Job podcast. And so we're doing something kind of special with that.
0:16.1	I am going to highlight one super special episode and represent it here, interspersed amongst the new
0:24.4	episodes over the course of the next few weeks and months. So we can hear a super special episode.
0:30.8	And these are episodes that have continued to perennially perform well in the analytics.
0:37.4	Lots of starts, lots of people, re-listening to it
0:40.4	for multiple times, which you could see in the statue, which is kind of cool, as well as I found
0:44.3	personally memorable and impactful for my own life, work, career stuff. So it's a lot of fun,
0:51.2	and I hope you really dig some of these super greatest hits.
0:55.5	And we're going to start way back in October 2016, episode 69, winning arguments while
1:03.3	winning allies with Jay Heinrichs.
1:06.8	Jay was so much fun.
1:08.1	We had a lot of laughs, and we had a lot of insights and a lot of actionable
1:12.8	goodness. And it's fun just to go into the time capsule to hear about polarization and politics in
1:18.1	2016. And boy, I think we were still hearing some of that and where arguments are going well,
1:22.9	what to do if you find yourself upsetting someone, how to apologize properly, disentangle some tricky
1:30.0	situations, keep the right goals in mind, so much good stuff. So without further do, I will
1:35.8	represent in its entirety, including the old school version one jingle of How to Be Awesome at
1:43.2	your Job Music, are episode 69, winning arguments while winning allies with Jay Heinrichs.
1:50.2	Welcome to the How to Be Awesome at Your Job podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.
1:59.7	Enjoy more career fun, wins, meaning, and money.
	...

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