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The 1000 Hours Outside Podcast

1KHO 715: Extreme Ownership at Home | Jamie Cochran, Echelon Front

The 1000 Hours Outside Podcast

Ginny Yurich

Kids & Family, Parenting

4.8 • 2.3K Ratings

🗓️ 19 February 2026

⏱️ 59 minutes

🧾️ Download transcript

Summary

Purchase Ginny's trio of books: ⁠Until the Streetlights Come On⁠, ⁠Homeschooling⁠, and ⁠1000 Hours Outside Activity Book Leadership isn’t just for boardrooms—it’s for breakfast tables, hard conversations, and the million tiny decisions that shape a home. In this powerful, practical conversation, Ginny Yurich sits down with Jamie Cochran, COO of Echelon Front, the leadership company founded by Jocko Willink and Leif Babin, to talk about why Extreme Ownership changes everything—especially for parents. Jamie shares how SEAL-proven principles like taking ownership instead of blaming, simplifying communication, role-playing hard conversations, and “seeing a need and filling a need” can transform family culture from the inside out. You’ll also hear the story behind Echelon Front’s growth, why women’s leadership needed a clearer on-ramp, how Warrior Kid equips kids with discipline and courage, and the surprising freedom that comes when you realize: if you’re the problem, you can be the solution. Get your copy of Extreme Ownership here Find Echelon Front resources, events, and training at https://echelonfront.com/ Explore the Online Academy at https://academy.echelonfront.com/ Learn more about The Assembly (Women’s Leadership) at https://echelonfront.com/the-assembly/ A huge thank you to our sponsors! Check them ALL out below:  BetterHelp: Visit  www.BetterHelp.com/1000HOURS  today to get 10% off your first month. Quince - Visit www.quince.com/outside and get free shipping and 365 day returns Hungry Root - Go to www.hungryroot.com/1000HOURS and use code 1000HOURS to get 40% off your first box and a free item of your choice for life. IXL Learning - Head to www.ixl.com/1000hours to get an exclusive 20% savings on your membership Wayfair - Go to www.wayfair.com and shop all things home Cure Hydration- head to www.curehydration.com/outside to find a retailer near you Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Oh, oh, it's a beautiful world.

0:05.0

Ain't nothing on a screen that's ever gonna beat this view.

0:10.0

Oh, oh, it's a beautiful world.

0:16.0

And I just wanna share it with, I just wanna share it it with you This beautiful world

0:23.6

Such a beautiful world

0:27.6

Oh

0:29.6

When was the last time you had space to feel

0:36.6

With the National Trust you had space to feel?

0:38.3

With the National Trust, you might just find life standing still under towering trees.

0:44.3

Maybe you'll find connection among the stories of the past,

0:49.3

or a moment to disconnect from it all on a mountainside.

0:53.3

Whatever you're feeling, wherever you are, with the National Trust, moment to disconnect from it all on a mountainside.

0:59.8

Whatever you're feeling, wherever you are, with the National Trust, you can make space to feel.

1:09.1

Welcome to the 1000 Hours Outside podcast. My name is Jenny Earch. I'm the founder of 1000 Hours Outside.

1:12.4

And I'm so honored today. Jamie Cochran, she is the, okay, I always get mixed up with the acronyms.

1:17.4

C-C-O.

1:18.4

C-O.

1:19.4

C-O, Chief Operating Officer.

1:22.4

Jamie Cochran is the C-O of Echelon Front.

1:25.4

And this is a company that is founded by Jacko Willink and founded by

1:29.1

Laf Babin. And this is about leadership. They've taken their military training and all of these

1:34.8

things that they've learned on the battlefield and funneled it into leadership principles that

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