1990: The Story of Gold: Power, Wealth and Why People Love to Buy It
So Money with Farnoosh Torabi
Farnoosh Torabi
4.7 • 2K Ratings
🗓️ 1 June 2026
⏱️ 36 minutes
🧾️ Download transcript
Summary
Gold has captivated humanity for thousands of years—but why?
In this episode, Farnoosh sits down with author and financial historian Dominic Frisby to explore the fascinating story behind one of the world's most coveted assets. Drawing from his new book, The Secret History of Gold, Dominic explains how gold shaped empires, fueled exploration, influenced wars, and continues to play a powerful role in global finance today.
The conversation covers why gold remains a popular safe-haven investment during uncertain times, the emotional and psychological hold it has on people and cultures, and why countries like China continue to accumulate vast reserves. Farnoosh also shares her own family's connection to gold as an Iranian-American and explores the generational tradition of passing gold down as a store of wealth.
Plus: Dominic weighs in on whether Bitcoin is truly "digital gold," what central banks know that everyday investors may not, and the smartest ways to add gold to your portfolio.
Check out Dominic's Substack The Flying Frisby
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Transcript
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| 0:26.9 | Head to booktobrand.co to reserve your spot. |
| 0:29.9 | So Money episode 1990, The Story of Gold, Power, Wealth, and why people love to buy it. |
| 0:37.0 | You're listening to So Money with award-winning money guru Farnush Karapi. |
| 0:41.9 | Each day, get a 30-minute dose of financial inspiration from the world's top business minds, |
| 0:47.2 | authors, influencers, and from Farnoose yourself. |
| 0:51.2 | Looking for ways to save on gas or double your double coupons? |
| 0:55.0 | Sorry. |
| 0:55.8 | You're in the wrong place. |
| 0:57.2 | Seeking profound ways to live a richer, happier life. |
| 1:00.6 | Welcome to So Money. |
| 1:03.4 | The gold that you hold in your hand now has been there since before the solar system was formed, |
| 1:08.5 | and it is unchanged. |
| 1:10.4 | And so gold makes for a much better |
| 1:11.9 | unit of account. And if you measure the stock market in gold or wages in gold or house |
| 1:17.1 | prizes in gold, you get a very different story to that if you measure it in dollars and so on. |
| 1:22.7 | And so there's a, and there's a truth to that story that there isn't with pounds and dollars and so on it. |
| 1:28.3 | So it's that truth has drawn me to gold. |
... |
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