What if the most important inheritance you leave your family has nothing to do with money?

Not stocks. Not real estate. Not a trust fund.

But instead, a written record of your values, your hard-earned lessons, your family stories, your regrets, your hopes — the wisdom you want future generations to carry forward.

Today’s guest, Eric Becker, calls this an “ethical will.” He originally wrote one for his children years ago, never imagining that after the devastating loss of his daughter Kara, he would one day rediscover the document and find that it would help guide him through grief and back to himself.

Eric is the Founder and Co-Chairman of Cresset Family Office & Private Wealth Management, a multi-family office overseeing more than $237 billion in assets under management and advisement. Before that, he co-founded Sterling Partners, the private equity firm that raised more than $5 billion across eight funds, and throughout his career has advised founders, entrepreneurs, and ultra-high-net-worth families on how to build businesses — and lives — that endure.

His bestselling book and new podcast, The Long Game, explore exactly that: what separates companies, families, and leaders who survive for generations from those that disappear.

In this conversation, we talk about the hidden traits of enduring companies, why culture matters more than most founders realize, how to recognize “moments of truth” in business and life, and why one of the most powerful questions you can ask yourself is: “What am I tolerating that I shouldn’t be?”

We also get into stoic philosophy, parenting, family meetings, AI, investing for the long term, and the surprising parallels between building a resilient company and building a meaningful life.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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