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Powerhouse Women

198: Finding your authentic brand voice and having copy you're proud of with Hayley Barnes

Powerhouse Women

Lindsey Schwartz

Education, Self-improvement, Business, Entrepreneurship

4.9912 Ratings

🗓️ 11 March 2021

⏱️ 28 minutes

🧾️ Download transcript

Summary

Finding the right words to best describe your business and the impact you make can be tough, but my guest today is giving us her best tips for how to find your authentic brand voice and positively influence people through your words.

 

Hayley Barnes is the founder of Rock Paper Copywriting, a copywriting agency for heart-centered entrepreneurs who know they want to make an impact. Specializing in launch and email copywriting, Hayley helps women to stop feeling squeamish about selling, find an authentic brand voice, and have copy they're proud of.

 

Haley is actually the brilliant copywriter behind our recent Girl Gang launch campaign and she's full of wisdom, so I can't wait for you to hear this episode!



In this episode we talk about:

  • What is copywriting and why is it so important
  • Tips for getting started in finding your brand voice
  • Key elements of a sales page 



Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!



|| CONNECT WITH ROCK PAPER COPYWRITING ||

instagram.com/rockpapercopywriting

www.rockpapercopywriting.com

https://rockpapercopywriting.com/email-planner/

 

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

www.powerhousegirlgang.com



Transcript

Click on a timestamp to play from that location

0:00.0

Finding the right words to describe your business and the impact that you make can be a little tough.

0:09.2

But my guest today is giving us her best tips for how to find your authentic brand voice

0:15.9

and positively influence people through your words.

0:21.4

Haley Barnes is the founder of rock paper copywriting, a copywriting agency for heart-centered

0:27.6

entrepreneurs who know they want to make an impact.

0:32.1

Specializing in launch and email copywriting, Haley helps women stop feeling squeamish about selling and find an

0:41.3

authentic brand voice and have copy that they are proud of. Haley actually is the brilliant

0:48.0

copywriter behind our recent Girl Gang launch campaign and she is so full of wisdom. I'm excited to have her on the podcast

0:56.5

and I cannot wait for you to hear this episode. So let's dive in. Welcome to Powerhouse Women,

1:04.6

the podcast for women who know they are ready for more. I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, and together

1:13.3

we'll unlock the confidence and clarity you are looking for to help you get out of your own way

1:19.5

and into action around your next big idea. Welcome to the podcast.

1:33.3

I think this might be my very first international guest coming to us live from across the pond.

1:40.3

That's what they say, I guess.

1:42.3

So Haley, I'm so excited to have you here.

1:45.1

Yeah, I'm so excited to be here. Thank you so much. Well, we were talking a little bit before

1:50.6

we turned on the mics that I had this specific topic in mind for this week. Because as you know,

1:56.4

we're counting down to the launch of six figure school. And one of the, I think one of the biggest

2:00.4

struggles that I've even had as an entrepreneur is like, how do I find the right words

2:05.2

to describe what it is, like this amazing thing I've created? How do I describe it and write this copy?

2:12.4

And I was laughing to you that I had this like thought like, gosh, okay, who could I have come and speak on this I just

2:19.2

don't know and then meanwhile we have been just recently working together on a project and we'll

...

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