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Side Hustle School

#1978 - Q&A: “How do I market and get my first customers?”

Side Hustle School

Chris Guillebeau

Business, Side Hustle, Small Business, Careers, Entrepreneurship,, Entrepreneurship

4.73.3K Ratings

🗓️ 1 June 2022

⏱️ 5 minutes

🧾️ Download transcript

Summary

Our caller today is like a lot of listeners: when the time comes to start a project, how do you market and attract your first customers?

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a brand new month. This is the month of June 2022, episode 1978. Of course, you

0:15.8

could be listening at any point, but it is the start of a new month for me and for our listeners

0:21.0

in real time. Now, our caller today is like a lot of listeners. You might be in the situation

0:26.9

or if not, you might have been at some point when you were getting started or you will be when

0:32.0

the time comes to start a project. How do you begin to market and attract your first customers?

0:37.4

You know, it is just so common to have an idea and you're really excited about it, but then you

0:42.6

feel held back. You're excited about this idea, but you feel a little bit stuck or held back at this

0:47.9

phase. But of course, it's critical and you have to work past this because without buyers, your

0:53.3

business idea can never become a real business. So let's see if we can help out our caller and

0:59.0

perhaps by proxy somebody else out there. Maybe even you. Who knows? Where do I find my first

1:05.0

customers? The detailed question from our listener and my answer coming up after this quick message from our sponsor.

1:10.7

Hi Chris. This is Steven from Hasbrokite, New Jersey and I have been listening to your show for

1:24.8

the past few years and have enjoyed listening to the ideas and stories about the successes of other

1:30.4

people who are started prosperous side hustles. I've considered and tried starting various side

1:35.8

hustles over the years, but always seemed to get stuck in the middle of initial marketing and getting

1:41.1

first customers. My question is how should one begin to market and land their first customers?

1:48.2

What marketing methods do you suggest for people just starting out? For example, social media,

1:54.2

word-of-mouth, freelance, bulletin sites, etc. Just that everyone can get a website put together,

2:00.0

but essentially useless unless you get people to it. Should I consider paid advertising or use

2:06.2

grassroots? I mentioned to hearing your thoughts. Thank you and I look forward to hearing other

2:12.1

stories and tips from your show.

2:17.2

Steven, thanks for listening man. Thanks for being out there. I think you said for the past few

...

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